AMC and Coke partnered to launch a popcorn and coke combo deal. The Razorfish team needed social-first creatives to bring it to life. The brief came with a set shot-list, plus room to build out additional concepts. The project was a bi-coast effort. One team in Los Angeles, the other in New York. I led the New York team as a team of three. As lead, I wore the hat of producer, camera, talent and editor.