The massive PayPal account at Razorfish had multiple Group Creative Directors, Creative Directors, Art Directors, and a plethora of creatives, and strategists to help concept and create on their campaigns. They faced a major issue; they had no social-first creatives. Including myself, they hired three senior creative strategists, a video editor/videographer, and a producer. Together, we executed hundreds of concepts, including collaboration campaigns with Footlocker, Nuts.com and others.